Before Branding, before communicating anything: You need your Story.
In a world bombarded with information, you need to tell your client the one story they can't stop hearing: their own story.
Whether it's for a company, a new product, or launching your personal brand, you need to develop the story that will determine the direction and effectiveness of all your communication efforts.
Our Storytelling Methodology, adapted from the work of Donald Miller and based on the Classic Script, allows us to discover the brand's story, simplify its message, and establish an authentic connection with its potential customers through your Content.
Through the development of the 7 elements of the Brand Script and Guidelines, you will find the story that differentiates you and that manages to connect with the emotion of your customer.
We develop your content and social media in a comprehensive way. Is your content a reflection of what you contribute and the authority you have in your field?
A person takes 10 seconds to decide whether to stay on or leave a website. Discover the formula to let them know they've arrived at the right place.
We teach you about communications, personal branding, storytelling, imposter syndrome, public speaking, and more.
This methodology, developed by a journalist and a filmmaker, stems from traditional screenwriting but has been specifically adapted for brand scriptwriting. The idea is to combine journalistic techniques such as applied research and audience understanding with the visual elements, character development, and narrative structure characteristic of cinema. Its application varies depending on the service required, but generally works as follows:
The first step is to understand, in very general terms, what stage the brand and its objectives are at. We agree on a work timeline using a Gantt chart and begin the process.
Through intensive workshop sessions with our founders, we guide you step-by-step through the Brand Storytelling methodology, from the guidelines to the 7 elements of storytelling.
We present the structure and framework of storytelling. We explore tone, audience, and other key elements to connect with your customers through your narrative.
Now you can start filtering each piece of content through your Framework, to ensure that all your communication assets are coherent and consistent.
Meet Josefina Escobar and Emiliano Stange
